ClickWorks Arrow St Helens
ClickWorks Arrow St Helens

INTRODUCTION TO DIGITAL MARKETING

Overview

This course has been designed to help your staff develop and expand on their knowledge of current marketing techniques. From planning a marketing campaign, to editing a corporate video, posting on social media or creating a web page, having staff who can effectively use marketing in their job role can make a significant difference to commercial operations.
Digital marketing is no longer just the job of the marketing department – in many companies, the responsibility for tasks such as updating the company website and managing the social media feeds may fall on any number of employees. On this course your staff will gain an insight into digital marketing trends and develop skills that can be used in many roles.
To complete this course your staff should have previous experience of using computers and
a good understanding of areas such as file management and internet browsing.

Qualification

Level 1 Award in IT Users

Awarding Body

City & Guilds

Duration

3 full days or 6 half days

INTRODUCTION TO DIGITAL MARKETING

This course will cover the following subjects:

  • Creating simple web pages – using free online tools to create innovative, professional looking websites
  • Social Media – making the most of Facebook/Twitter/LinkedIn/Hootsuite in business
  • Video and Imaging software – using digital multimedia to edit and retouch images and video
  • Search Engine Optimisation – configure websites to achieve a higher ranking on search engines 
  • Analysing websites/social media – Use of analytical software to gather data on websites/social media 
  • Email Marketing – how to create a targeted email marketing campaign
  • Internet Safety – how to stay safe online, legislation and ways to keep information secure

Seminars

Want to develop your teams digital marketing expertise futher?

St Helens Chamber offers a wide range of business seminars, all covering different aspects of Digital Marketing, including:

  • Search Engine Optimisation tips and techniques
  • Converting website visitors into leads
  • Facebook advertising
  • Using LinkedIn to be seen as an authority and win more business
  • Emerging social media platforms
  • Podcasting for free exposure and success
  • Content marketing and strategy
  • Blogging to get on page 1 of Google
  • Passionate social media marketing for business success
  • Integrating social media marketing and telemarketing

The seminars are charged at £65 +VAT for Chamber Members and £99 +VAT for Non-Members.
For more information email events@sthelenschamber.com or call 01744 742028

 

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Course Details

Course Title: INTRODUCTION TO DIGITAL MARKETING

Course Type: Business

Course Level: Intermediate

Course Length: 4 Days

What Our Learners Say...

"I was so impressed with Clickworks that I ended up working there all day after the seminar. "

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