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ClickWorks Arrow St Helens

INTRODUCTION TO DIGITAL MARKETING

Overview

This course has been designed to help you develop and expand your knowledge of current marketing techniques. Digital marketing is used in a wide variety of sectors, and many job roles now have responsibility for promoting a business, not just the advertising and marketing department.
You will gain an insight into marketing trends and develop skills that are highly sought after by many employers.

To complete this course you should have previous experience of using computers and a good understanding of areas such as file management and internet browsing.

Duration

3 days

INTRODUCTION TO DIGITAL MARKETING

This course will cover the following subjects:

  • Principles of Digital Marketing – understand the role of digital marketing in relation to businesses’ strategy
  • Data protection & security – know the laws you need to consider when marketing
  • Website fundamentals – what makes a successful website
  • Social Media – making the most of Facebook/Twitter/Instagram in business
  • Search Engine Optimisation – says to market websites in order to achieve higher Google ratings
  • Paid Search and Google Shopping – how to effectively used paid advertising on Google
  • Affiliate and influencer marketing – how influencers have changed the ways that companies use digital marketing
  • Email Marketing – how to create a targeted email marketing campaign
  • Display marketing – how banner ads on websites and other display marketing works
  • Analysing websites/social media – sse of analytical software to gather data and assess the success of your digital marketing campaigns

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Course Details

Course Title: INTRODUCTION TO DIGITAL MARKETING

Course Type: Individual

Course Level: Intermediate

Course Length: 3 Days

What Our Learners Say...

"Really happy with the course. It was much more beneficial than I even imagined. So glad I took part! "

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