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ClickWorks Arrow St Helens

INTRODUCTION TO DIGITAL MARKETING

Overview

This course has been designed to help you develop and expand your knowledge of current marketing techniques. Digital marketing is used in a wide variety of sectors, and many job roles now have responsibility for promoting a business, not just the advertising and marketing department.
You will gain an insight into marketing trends and develop skills that are highly sought after by many employers.

To complete this course you should have previous experience of using computers and a good understanding of areas such as file management and internet browsing.

Qualification

Level 1 Award in IT Users

Awarding Body

City & Guilds

Duration

This course is delivered flexibly to meet your needs, and can be delivered over four full days or eight half days, using a combination of taught delivery, online learning in your own time and 1–1 support from our tutors to ensure the programme is flexible to your individual needs.

INTRODUCTION TO DIGITAL MARKETING

This course will cover the following subjects:

  • Creating simple web pages – using free online tools to create innovative, professional looking websites
  • Social Media – making the most of Facebook/Twitter/LinkedIn/Hootsuite in business
  • Video and Imaging software – using digital multimedia to edit and retouch images and video 
  • Search Engine Optimisation – ways to market websites in order to achieve a higher Google ranking
  • Analysing websites/social media – use of analytical software to gather data on websites/social media
  • Email Marketing – how to create a targeted email marketing campaign
  • Internet Safety – how to stay safe online, legislation and ways to keep information secure

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Course Details

Course Title: INTRODUCTION TO DIGITAL MARKETING

Course Type: Individual

Course Level: Intermediate

Course Length: 4 Days

What Our Learners Say...

"I liked the way everything was explained to me in a professional manner and was easy to understand. I felt very welcome and at ease "

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