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Introduction to SEO

Search engine marketing is the reason websites show up in search engines. Google controls around 90% of UK searches and over 70% of searches worldwide. Understanding how to appear high in the results pages can be critical for a business.  This online session will show you how to increase traffic to your website and improve your conversion rate, using both free, and paid methods.

On this half day course, delegates will gain the following:

• An introduction to search engine optimisation (SEO)
• Explore different methods of SEO
• Look at how businesses use SEO to promote their products and services.
• Introduction to paid search marketing.
• Discover how the paid search marketing auction process works
• Look at how businesses use paid search marketing to promote their products and services.

This webinar will be delivered via Google Meet (Access to Google Chrome would be preferred for this)

For further information about this course call 01744 698800 or email info@startingpoint.org

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